The Brief

We were approached by Meitheal when they were looking to do something a little different. With over 1200 buyers on the way from all over the world they needed somewhere to wine and dine them together with something big to entertain them. They were looking for something luxurious but rustic, a five-star experience that also had something unique and memorable to it.


Our Challenge

Our client Fáilte Ireland’s brief was to source a venue to facilitate 1200 international and Irish buyers, for their Final evening and Gala dinner. The challenge presented itself when the Venue we came up with was the same one as Fáilte Ireland had planned to hold their  meetings for the buyers, and wanted the Gala dinner to be a completely separate space.  A Space for 1200 guests to dine together in Dublin was at that time impossible, but that is a word that the team at  JBE do not like.  We “pitched” the idea of  of a marque with a difference.  A circus tent.  A marquee did not exactly instill excitement in our client and so the concept of a “Medieval Marque” arose, and subsequently our theme was born.


Our Solution

Our goal was to bring the guests back to the year 1169 with the re-enactment of the wedding of Aoife and Strongbow. We researched every detail to ensure total immersion in the fantasy. Guests dined under enormous tents at trestle tables, ate exquisite roast pig and were waited on by vassals and wenches in detailed period dress. Entertainment was provided by a concert harp quartet and the Bunratty singers with backing by a trio of musicians performing extraordinary period music on the mandolin, fiddle and bodhrán.  And with a nod to the surroundings there had to be an aerialist and even some horse back skills amongst the trestles included in the programme.  But that wasn’t all. The main event of the evening was something truly spectacular. When they first arrived, every guest was handed a sash in a colour corresponding to one of the four provinces of Ireland. After the meal, guests were brought outside (and provided with thermal blankets) and treated to a spectacular jousting competition. They were told to feel free to cheer for their province (though really they didn’t need much encouragement).


The Result

We took the client brief for “something a bit different” and made sure the evening was unforgettable, an experience that the guests will keep with them for years. We exceeded our client’s expectations by making sure every detail of the evening was taken care of, from the practical difficulties of finding the right venue with the highest levels of luxury, to the meticulous detail of the fantasy itself. The client, the guests and the performers were all thrilled with the way the evening turned out (as were we) and we still get calls and comments about it to this day.



Glenn McCormack
At Seasons at Guinness Storehouse, we have been working with JBE as a preferred partner for several years to provide fun, creative solutions to our corporate clients’ entertainment requirements. The JBE team offer a first-class service from site visit to event delivery, and work hand in glove with us as a venue, listening to detailed briefs, to ensure we continue to exceed our international MICE clients’ expectations on every step of their event experience.
General Manager, Seasons @ Guinnness Storehouse, Ireland
Mike O'Shaughnessy
John and the team at JBE have provided Wallace Travel Group with artists, staging, production and event management services for more than twenty years. During our many years working together we have collaborated on countless programmes and events of varying sizes and budgets and John and his team deliver every single time without exception. John has a keen eye for events with exceptional creativity and his attention to detail is truly world class. We have absolutely no hesitation in recommending John and his team to any prospective clients.
Managing Director, Wallace Travel Group, Ireland
Mr. Paul Carty
Our clients at the Guinness Storehouse quite correctly demanded the best in entertainment . The clients always looked for innovative solutions , tailored solutions that added great value to the event and to their customers enjoyment. JBE always delivered.
Managing Director, Guinness Storehouse 2020
Paul Harkin
The team at UCD School of Medicine & Medical Science recently had the pleasure of working with John Brady and Cathy Tonge on the delivery of an international academic conference. The Universitas 21 Health Sciences Group meeting brought together nearly 150 people from 20 countries, and necessitated creativity and absolute attention to detail. John and Cathy delivered on both fronts, bringing their immense experience, patience and good humour to bear on a complex and demanding academic and social programme. As a team and as an organisation, we benefited enormously from their help and guidance throughout the week. The success of the event, underlined by the exceptional feedback from delegates, is a testament to their professionalism and expertise. We look forward to working with John in the future and wholeheartedly recommend his services to any prospective client.
Director of Strategic Development, UCD School of Medicine and Medical Science
Stephen Leddy FCCA
Hidden Hearing hosts an annual event in March for all of our staff and staff partners. Up until 2010 we organised this event in house. However we quickly realised that we did not have the contacts, skill set or time to prepare and operate an event of the calibre we wanted to host.

After interviewing several Event Management Companies we appointed Lorraine Bond and the team at JBE to manage our week end in March. After our initial consultation in which we told Lorraine what we wanted from the event, she immediately began the process of choosing the right venue, in this case Lough Erne.

Lorraine is very hands on and we quickly built a relationship whereby she took total control of the event understanding exactly what we required. Her energy knowledge and attention to detail was incredible.

She recommended a suitable theme for the Gala Dinner event, that was exciting and tailored exactly to our requirements. Our accommodation, food and leisure activities were all managed with skill and to exact cost and time deadlines. Our weekend transpired to be the best event that we ever hosted. Staff moral increased exponentially after the event.

In Summery Lorraine and the Team at JBE are dynamic, efficient, knowledgeable , professional and meticulous event managers. Great fun to work with !
Managing Director, Hidden Hearing, Ireland
Catherine O'Byrne
The team at John Brady Event Masters arrange the entertainment aspect of the majority of events in the 17th century Royal Hospital Kilmainham. Indeed on many occasions, they manage the entire process from the guests’ initial site visit to their final departure after their event. The high standard of creativity and unrivalled service they offer sets them apart from other suppliers. The clients’ opinion of JBEM is reflected in the enormous level of repeat business.

I work very closely with John Brady and his “can do” attitude aligned to a friendly manner, which is very much client focussed, is apparent at all times. He is calm, resourceful, highly motivated and very easy to work with. This approach is prevalent throughout the organisation and is evident in the courteous behaviour of each staff member as the team enjoy the challenge of creating, organising and producing successful events.

I would have no hesitation in recommending JBEM to address all requirements for any event, large or small, high profile or low key.
Head of Corporate Events, Royal Hospital Kilmainham, Ireland
Alan Gilligan
Having recently worked with the John Brady Entertainment Team to provide the musical and performance acts for the launch of our Audi North Dublin Terminal showroom, I would thoroughly recommend them to anyone. I wanted our event to stand out from any other dealership launch in Ireland past or present and found that both John and Lorraine brought new and creative ideas from the outset and coupled those ideas with a genuine enthusiasm for the event. They worked tirelessly and late in to the night in preparation and rehearsal for the event to ensure that it will live long in the memory. A big thanks to John, Lorraine and the entire team at John Brady Entertainment for the wonderful job you did.
Group Marketing Manager, Joe Duffy Motor Group
Eva Seitz-Kolm
Since 2009 we have worked with the company John Brady Event Masters, Dublin on the occasion of a high profile corporate event held each year in different locations (Ireland, France and the United Arab Emirates). Mr. Brady and his team managed all aspects of staging and production for the meeting conference, award ceremony and Gala Evening in the most professional way with dedication, attention to detail and always striving to achieve the best result. Through his excellent network we were able to contract different international headline artists for each of the Gala Evening performances. Their personal commitment is second to none and the result each year exceeded the expectations of all participants. We look forward to working with Mr. Brady and his team for many more events to come.
MANEVA CONSULTING, SpainS.L. Sotogrande, Spain