Another First

When faced with adversity creativity is born!

JBE the creator of Irish Dancing on Tables.  JBE created the concept and were the first to stage Irish Dancing in this unique and innovative way.

The Brief:

When it came to celebrating their tenth year of business in Ireland, haircare giant Schwarzkopf wanted to do go the extra mile for their annual business awards dinner. They wanted an Irish theme, something the JBE team was obviously very familiar with, but this particular client wanted something that was extraordinary.


Our Challenge:

Rather than putting on an Irish-themed show for a corporate group, we needed to entertain a group of hairdressers, mainly made up of women between the ages of 18 and 40. It needed to be Irish, but Irish like they’d never seen before.
We came up with a concept that captured both the traditional flavour that the client wanted and a youthfulness that would really engage the guests. We pitched the idea of having Irish dancing and creating a very contemporary piece to fit the clients dynamic, hence the use of cloaks/ hairdressing capes.  The client immediately loved the idea especially the personal touches, however, this then created another challenge.  The venue was too small to accommodate a stage, therefore,, making a dance performance ineffective and even pointless.  But we were not deterred by the face of adversity, and  so our dancing on tables/Celtic Dawn was born.


Our Solution:

We commissioned a series of reinforced round dinning tables to match those of the venue and substituted a number of their tables for our specialized tables and then dressed them in the same linens and table centres etc.  The unassuming diners sat at the tables and enjoyed the offerings unaware of what was to come.  The surprise and  excitement of the guests was palpable when the tablecloths were whipped off and an Irish dancer mounted the table to begin a heart-pounding, show stopping, impactful and interactive performance right there on the table!

It really was a case of creating art from adversity. With the limitations of the concept in mind we created a truly spectacular, elemental experience that delighted the guests who erupted into a spontaneous round of applause.


Our Result:

We knew immediately from the crowd reaction that the performance was a hit. We had managed to hold onto the surprise element in spite of the complicated setup and succeeded in giving the guests a real thrill. It was a stunning sensory experience that managed to blend both the traditionally Irish with the youthful and modern. While many clients have asked us to make them something traditional and quaint, we absolutely loved the opportunity to do something sexy with an ‘Irish’ brief and add a spectacular spin.
Irish Dancers
Now almost a staple of many entertainment packages we were the originators of the Irish Dancing Table Dancers at an event we crated for Schwarzkopf. We still have the best troupes and the most innovative performances.

Since 2013 our product has grown in content and production and has now been performed all over Ireland, the UK and Europe and the plan to conquer the world is still a work in progress.

Celtic Dawn Brand:

We now have a range of original and unique Irish Dancing products under the Celtic Dawn Brand.

Dancing on Tables – An innovative way to present Irish Dance. Watch your guest be blown away by the surprise element of this stunning production of Irish Dance in a battle between drum and bodhran, male vs female dancers in a unique presentation further enhanced with stunning light sequences.

A Flash Mob – Irish dance and drum surprise when and where least expected.

Clash – When bodhran meets drum, there can only be one outcome.  An explosion of sound and rhythm in a battle of wills and Irish Dance.

Made of Black – Irish Dance with contemporary music by Kanye West, created for the Guinness Storehouse.

Range of Full Stage shows –  Combining traditional Irish routines with contemporary Irish Dance, stunning costumes, live musicians.  Interactive elements and Ceilis are also options.


Glenn McCormack
At Seasons at Guinness Storehouse, we have been working with JBE as a preferred partner for several years to provide fun, creative solutions to our corporate clients’ entertainment requirements. The JBE team offer a first-class service from site visit to event delivery, and work hand in glove with us as a venue, listening to detailed briefs, to ensure we continue to exceed our international MICE clients’ expectations on every step of their event experience.
General Manager, Seasons @ Guinnness Storehouse, Ireland
Mike O'Shaughnessy
John and the team at JBE have provided Wallace Travel Group with artists, staging, production and event management services for more than twenty years. During our many years working together we have collaborated on countless programmes and events of varying sizes and budgets and John and his team deliver every single time without exception. John has a keen eye for events with exceptional creativity and his attention to detail is truly world class. We have absolutely no hesitation in recommending John and his team to any prospective clients.
Managing Director, Wallace Travel Group, Ireland
Mr. Paul Carty
Our clients at the Guinness Storehouse quite correctly demanded the best in entertainment . The clients always looked for innovative solutions , tailored solutions that added great value to the event and to their customers enjoyment. JBE always delivered.
Managing Director, Guinness Storehouse 2020
Paul Harkin
The team at UCD School of Medicine & Medical Science recently had the pleasure of working with John Brady and Cathy Tonge on the delivery of an international academic conference. The Universitas 21 Health Sciences Group meeting brought together nearly 150 people from 20 countries, and necessitated creativity and absolute attention to detail. John and Cathy delivered on both fronts, bringing their immense experience, patience and good humour to bear on a complex and demanding academic and social programme. As a team and as an organisation, we benefited enormously from their help and guidance throughout the week. The success of the event, underlined by the exceptional feedback from delegates, is a testament to their professionalism and expertise. We look forward to working with John in the future and wholeheartedly recommend his services to any prospective client.
Director of Strategic Development, UCD School of Medicine and Medical Science
Stephen Leddy FCCA
Hidden Hearing hosts an annual event in March for all of our staff and staff partners. Up until 2010 we organised this event in house. However we quickly realised that we did not have the contacts, skill set or time to prepare and operate an event of the calibre we wanted to host.

After interviewing several Event Management Companies we appointed Lorraine Bond and the team at JBE to manage our week end in March. After our initial consultation in which we told Lorraine what we wanted from the event, she immediately began the process of choosing the right venue, in this case Lough Erne.

Lorraine is very hands on and we quickly built a relationship whereby she took total control of the event understanding exactly what we required. Her energy knowledge and attention to detail was incredible.

She recommended a suitable theme for the Gala Dinner event, that was exciting and tailored exactly to our requirements. Our accommodation, food and leisure activities were all managed with skill and to exact cost and time deadlines. Our weekend transpired to be the best event that we ever hosted. Staff moral increased exponentially after the event.

In Summery Lorraine and the Team at JBE are dynamic, efficient, knowledgeable , professional and meticulous event managers. Great fun to work with !
Managing Director, Hidden Hearing, Ireland
Catherine O'Byrne
The team at John Brady Event Masters arrange the entertainment aspect of the majority of events in the 17th century Royal Hospital Kilmainham. Indeed on many occasions, they manage the entire process from the guests’ initial site visit to their final departure after their event. The high standard of creativity and unrivalled service they offer sets them apart from other suppliers. The clients’ opinion of JBEM is reflected in the enormous level of repeat business.

I work very closely with John Brady and his “can do” attitude aligned to a friendly manner, which is very much client focussed, is apparent at all times. He is calm, resourceful, highly motivated and very easy to work with. This approach is prevalent throughout the organisation and is evident in the courteous behaviour of each staff member as the team enjoy the challenge of creating, organising and producing successful events.

I would have no hesitation in recommending JBEM to address all requirements for any event, large or small, high profile or low key.
Head of Corporate Events, Royal Hospital Kilmainham, Ireland
Alan Gilligan
Having recently worked with the John Brady Entertainment Team to provide the musical and performance acts for the launch of our Audi North Dublin Terminal showroom, I would thoroughly recommend them to anyone. I wanted our event to stand out from any other dealership launch in Ireland past or present and found that both John and Lorraine brought new and creative ideas from the outset and coupled those ideas with a genuine enthusiasm for the event. They worked tirelessly and late in to the night in preparation and rehearsal for the event to ensure that it will live long in the memory. A big thanks to John, Lorraine and the entire team at John Brady Entertainment for the wonderful job you did.
Group Marketing Manager, Joe Duffy Motor Group
Eva Seitz-Kolm
Since 2009 we have worked with the company John Brady Event Masters, Dublin on the occasion of a high profile corporate event held each year in different locations (Ireland, France and the United Arab Emirates). Mr. Brady and his team managed all aspects of staging and production for the meeting conference, award ceremony and Gala Evening in the most professional way with dedication, attention to detail and always striving to achieve the best result. Through his excellent network we were able to contract different international headline artists for each of the Gala Evening performances. Their personal commitment is second to none and the result each year exceeded the expectations of all participants. We look forward to working with Mr. Brady and his team for many more events to come.
MANEVA CONSULTING, SpainS.L. Sotogrande, Spain