The numbers that tell our story
Our work spans industries, audiences and locations — but it’s always defined by originality and precision:
- Incentive programmes delivered in 23 international cities
- A curated network of 430+ professional performers, and growing
- Audiences engaged across all 32 counties of Ireland
- A bold reimagining of tradition, including being the original creators of Irish dancing on tables
- Ireland’s first aerial dining experience, conceived and delivered by JBE
- 156kg of jellybeans a year – creativity runs on sugar and shared moments
Expert Team
John Brady
Managing Director
With over 40 years in the events industry, John is the driving force behind JBE. Raised in a showbiz family, he toured Ireland’s cabaret circuit before training in hospitality and production, honing his craft alongside industry icon Marjorie Courtney. John holds a degree in Medical Laboratory Science, but his true passion has always been live events.
John’s early career included running the Champagne Bar at Leopardstown Racecourse, managing high-profile product launches, and performing across Europe in an acclaimed illusion act with Paul and Cathy.
As MD and Founder of JBE, John leads with experience, creativity, and a keen eye for detail. A skilled showrunner and production expert, he thrives on problem-solving, innovation, and collaboration - ensuring JBE delivers seamless, world-class experiences for every client.
John’s early career included running the Champagne Bar at Leopardstown Racecourse, managing high-profile product launches, and performing across Europe in an acclaimed illusion act with Paul and Cathy.
As MD and Founder of JBE, John leads with experience, creativity, and a keen eye for detail. A skilled showrunner and production expert, he thrives on problem-solving, innovation, and collaboration - ensuring JBE delivers seamless, world-class experiences for every client.
Cathy Tonge
General Manager
Creative at heart and meticulous in execution, Cathy has been at the core of JBE since 1997. A trained ballet and contemporary dancer, she performed as a soloist with two ballet companies before becoming an award-winning choreographer.
She’s a fully accredited member of the International Dance Association and spent a decade immersed in the world of dance before finding her perfect balance of creativity and strategy at JBE.
Cathy’s deep understanding of every facet of JBE underpins her role as General Manager, shaping the company’s strategy, direction and continued growth. She balances commercial rigour with creative ambition, ensuring JBE is built on strong foundations while giving the team the clarity and support they need to do their best work.
She’s a fully accredited member of the International Dance Association and spent a decade immersed in the world of dance before finding her perfect balance of creativity and strategy at JBE.
Cathy’s deep understanding of every facet of JBE underpins her role as General Manager, shaping the company’s strategy, direction and continued growth. She balances commercial rigour with creative ambition, ensuring JBE is built on strong foundations while giving the team the clarity and support they need to do their best work.
Paul Brady
Head of Production Innovation
Paul has been immersed in entertainment and events since childhood - filming 14 commercials by age six and becoming Ireland’s youngest televised magician.
With a background in television production, Paul worked as a cameraman for RTÉ, BBC, and Channel 4 before stepping fully into event operations.
As a production specialist at JBE, he thrives on bringing ideas to life, integrating innovative technology, and ensuring seamless execution. His hands-on approach, sharp eye for detail, and ability to adapt to any challenge help create flawless productions and unforgettable experiences.
With a background in television production, Paul worked as a cameraman for RTÉ, BBC, and Channel 4 before stepping fully into event operations.
As a production specialist at JBE, he thrives on bringing ideas to life, integrating innovative technology, and ensuring seamless execution. His hands-on approach, sharp eye for detail, and ability to adapt to any challenge help create flawless productions and unforgettable experiences.
Brenda Brooks
Head of Talent & Events
A seasoned performer with 30 years on the stage and over a decade in event production, Brenda has graced major theatres across Dublin and Europe.
She was part of the Liffey European touring production of Riverdance and a lead in Magical Rhythms of Ireland. Her career experiences range from theatre, television and recording to event operations.
At JBE, she draws on her expertise in communication and negotiation to engage with and manage talent, coordinate events, and ensure seamless execution of the Guinness Storehouse entertainment programme, amongst others. Outgoing and approachable, she brings energy, creativity, and collaboration to every project — always with a touch of fun.
She was part of the Liffey European touring production of Riverdance and a lead in Magical Rhythms of Ireland. Her career experiences range from theatre, television and recording to event operations.
At JBE, she draws on her expertise in communication and negotiation to engage with and manage talent, coordinate events, and ensure seamless execution of the Guinness Storehouse entertainment programme, amongst others. Outgoing and approachable, she brings energy, creativity, and collaboration to every project — always with a touch of fun.
Sinead Griffin
Head of Event Excellence
With over a decade in the events industry, Sinéad has managed high-profile occasions in two of Dublin’s largest venues - Croke Park Stadium and the Guinness Storehouse. As Event Manager at Seasons, she delivered seamless experiences for up to 2,000 guests, including the Royal Visit of William and Catherine in 2020.
Her career highlights include large-scale events like the Aer Lingus College Football Fan Party and collaborations with global clients such as Google, Pfizer, and UEFA. Backed by a Master’s in Events Marketing and Management from London Metropolitan University, she blends academic insight with hands-on expertise to deliver exceptional results. Known for her calm demeanour and meticulous attention to detail, Sinéad thrives in fast-paced environments - ensuring every event runs flawlessly. A passionate traveller and dedicated professional, she brings a fresh perspective and steady hand to every project.
Her career highlights include large-scale events like the Aer Lingus College Football Fan Party and collaborations with global clients such as Google, Pfizer, and UEFA. Backed by a Master’s in Events Marketing and Management from London Metropolitan University, she blends academic insight with hands-on expertise to deliver exceptional results. Known for her calm demeanour and meticulous attention to detail, Sinéad thrives in fast-paced environments - ensuring every event runs flawlessly. A passionate traveller and dedicated professional, she brings a fresh perspective and steady hand to every project.
Your vision. Our creativity. Let’s craft something extraordinary together.
Contact to discuss your event entertainment vision, contact our team today. Tel: +353 (0)1 4568882
Email: [email protected]